If you are in a hurry, simply watch the video and leave your 2 cents via commenting below. Otherwise, I did write some background on this topic below the video.

This is how this all came about…

I recently did a poll of some of my subscribers, asking if they would like to see a place where we could go to exchange ideas on marketing our jazz groups - ideas that we could share on how to get more gigs and how to keep those gigs.

The response was amazing…over 85% said “yes” to the idea…that they would like a place to go to share marketing ideas for our jazz groups.

Rather than start a new site for this kind of thing, (ok, I’m cheap) I figured I could just use this blog space to get started talking about how we can market ourselves better as jazz players and jazz groups. Since you can now leave text, audio and video comments on this blog, I thought this would be a good “forum” to share ideas and such with other jazz players from around the world.

I don’t really know what its like in the rest of the world, but the United States is not the greatest place to be making a serious living playing jazz. You would think that people would respect the art form more than they do, but they don’t. I think Europe in general has a greater respect for what jazz is and what jazz improvisers actually do.

From what I can tell, most of us struggle to even get a jazz gig of any substance, then the age old question comes up and what is going through your head: “what is the minimum amount of money that I will accept for plying my craft - the thing that has taken me decades to master.”

I remember a friend of mine in Chicago a few years back lamenting to me that he was trying to book his quintet in some club, coffee houses, etc. and he had no luck in even getting a gig - for FREE. He actually could not convince club owners to let them play for free.

And these were great players too. Now that might be an extreme example depending on where you live in the world, but this always kind of bugged me. So now I throw this out to you guys.

What do you do when you market your jazz group?

Do you take whatever money you can get?

Do you demand a certain amount of money per player?

Do you ever take responsibility for marketing and getting more people into the club you are playing, or do you leave it up to the club owner to do that?

Now if you are strict “union” musician, this whole thing is a mute point. You look up what the union scale is and you demand that - cough up the dough or you simply won’t do the gig.

But does that kind of approach even work anymore?

Can the average club or restaurant owner in middletown America (or wherever) really afford to fork over $600 per night for a 6 piece jazz group?

And if they do, will patron pay $7-10 in cover charge just to get in the joint - before they even pay for food and drinks?

The only place that I would think can do this is in New York City, places like the Village Vanguard, the Bluenote, etc. But 99.99% of us are not going to be booked at the Vanguard anytime soon.

So here is the question, should we as jazz musicians ever play for free? And if so, what are the conditions of doing that? I can think of a few, but I would like to get your feedback on this topic.

Please watch the video above too, and then leave your text, audio or video comments below. If you know of any jazz musicians that might want to chime in on this topic, send them to this page. The more the merrier. I would like to get a good cross section of the jazz playing world to express their opinion on this one.

Once we get rolling, I think alot more topics will arise that we can discuss. If you have any suggestions for future conversations, please leave them in text, audio or video comments.

Leave a comment here (bottom of page)